An innocent flower? - Our MCC Project this Year

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Through our ‘My Coffee Cares’ campaign we share the stories of producers, communities and coffee experts alike. By sharing the inspiring narratives of the people we work with, we hope to bridge the gap between consumers and producers, to develop a deeper appreciation of the complicated production process and the passionate people behind it. Our goal is to increase awareness, which will eventually lead to more equality in the coffee industry. Sourcing responsibly and increasing transparency is a big part of that, but we believe we can do better!

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Each year, during our visits to origin, we connect with the producers to find out where we can contribute most effectively. This year we visited the coffee communities we work with in Myanmar and had a fantastic experience getting to know the passionate people in Ywangan, Hopong and Pyin Oo Lwin.

When we visited communities near Hopong, located close to the Thai border, we were warned about the suboptimal security in this area. Meet ups with producers were strictly limited to day time hours and overnight stays were not allowed this time. The reason for the safety concerns were directly linked to the secretive production of poppy plants.

Right behind Afghanistan, Myanmar is the second biggest source of opium production in the world, with the Shan State (where Hopong is located) being the main hub. Papaver Somniferium, commonly known as ‘poppy plant’ has a growth cycle of 120 days. In the last phase, the petals of the flower fall away and leave a green pod the size of an egg that produces opium. The sap inside the pod is extracted by the farmer, which quickly turns into a gum like substance. The opium is then wrapped in leaves and ready to enter the black market.

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Many coffee producers in Hopong have resorted to planting a hidden plot of poppy plants, as a last measure to supplement their income. Commodity coffee and other crops wouldn’t yield enough profit to cover basic needs. It’s needless to say that entering the world of forbidden substances is a risky business. Families receive nightly visits by drug lords, or occasionally by government authorities who completely destroy their illegal production.

When Winrock International and USAID started implementing agricultural projects and supporting coffee farmers in Myanmar, word got around quickly. The communities in the area copied some of the best practices of neighbouring villages and saw that improving the quality of coffee and elevating to the specialty market could be a safe way out. Although huge steps have been made in diminishing the poppy production, farmers are often reluctant to fully trust relying on international markets, especially with such a fragile political system in place.

Offering our producers in Myanmar an additional incentive by paying a premium, will give them the trust to step away from the illegal poppy plants. To accelerate this progress we have decided to dedicate our My Coffee Cares program to the eradication of these unsafe practices in the communities we work with. That is why we are donating an additional coffee tree, that will replace poppy plants, with every bag you buy from us. Thank you for helping us on this journey!

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